NIKON DF在去年年底发布的新款相机广告。
我不知道产品有多好,我只知道这样的连续广告真是吊足了人的胃口。
然而最无法忘记的是终篇的文案,因为实在戳中泪点。
告诉别人不要放弃一直热爱与激情所在的事情,哪怕现在做起来那么愚蠢。
每一段的文案有足够的精简迷人,画面也是符合极了NIKON的老牌成熟风范。
一直想要摘抄转载给自己看了再看,只是好广告好文案真是太多太多。
好吧,其实我只是刚过完年人有点懒散还没来得及抄录和翻译那些书里一流文案。
想要偷个懒,但也要把这里坚持下去。
不知道以后这里会变成什么样,算不上狂恋,但至少,有热爱在里面,我要坚持下去。
就像DF广告里说的一样。Good things take time, they are worth the wait。
1#
CW:It’s in my hands again.
2#
CW:One great shot rewards everything.
3#
CW:No clutter, no distractions, this is my world.
4#
CW:Wherever I go, the camera leads me somewhere new.
5#
CW:Good things take time, they are worth the wait.
6#
CW:My father used to say,find the one thing you can do all day without looking at your watch. That’s your passion.He was right.Now every frame is meaningful again.