安全食品应该要像这则广告说的那样，至少你得告诉别人你怎么个安全法。
内地的食品安全问题很严峻，
最近两天我也看见了各种美国进口的食材广告登上了我们的车站广告箱里。
有时我真的想不明白为什么食材类的商品需要弄虚作假。
大家都明白身体健康比一切都强，却还会被利益熏坏了心肠。
其实我不太喜欢这类强调自己食材有多纯净多安全的广告，
因为这个现象一旦出现，就表示了社会某些方面开始崩溃。
它让人觉得安心，细思之下却也让人觉得害怕。
毕竟能把自己如实展示的产品，都只占了极少数。
Taste the beef that escaped the meddlesome hand of man
品尝牛肉要躲开那些爱管闲事的人
once upon a time,all beef tasted pure and natural like the Coleman Natural brand. But that was a long time ago,back before science and technology reared their heads.
That was back when beef was untouched by humans who,being human, don’t know how to leave well enough alone.
Today, most beef cattle are raised with man’s unflinching eye turned more toward profit than palatability. from birth, many are shot with hormones to speed their growth. It is common practice to give cattle regular doses of antibioties to ward off disease.
There is no clinical proof that eating this kind of beef is bad for you. But plain common sense should tell you that,at the very least, it ain’t natural.
很久很久以前，所有的牛肉都尝起来都想科尔曼天然品牌的牛肉一样。
但那已经是很久以前的事了，在那之后，科学和技术影响了他们的思维。
那个时候，人对牛肉还是无动于衷，而作为人类，也不知道如何才是适可而止。
今天，牛肉的升价使人类坚定的眼神偏向其利润而不是其口感。一头牛从诞生，就会被注射过多的激素来促进他们的增长，
而常见的防止疾病的方法就是给牛注射抗生素。
没有任何临床证据表明这些牛肉可以把你吃坏，但是常识应该会告诉你，这样的牛肉很不“自然”。
Now we know “natural”is the most over-used and near meaningless word in advertising lingo today.
But when it comes to the Coleman family and the beef we raise,”natural”isn’t a word, it’s a mission, we Colemans have been involved in the rearing of natural beef since 1875. That’s a long-term commitment.
In recent years, we’ve grown into a totally integrated beef producer that controls every aspect of product quality from conception to consumption, enforcing rigorous standards every step of the way.
我们知道“天然”这个词太多的被毫无意义地用在如今的广告里。
但是当这个词在科尔曼的家族和牛肉产品里提出时，“自然”就不是一个词，而是一个使命。
我们科尔曼自1875年以来就一直参加天然牛肉饲养，这是一个长期的承诺。
在最近几年，我们已经成长为一个完全的牛肉生产一体化的企业，从概念到消费都有产品质量监控，执行严格标准的每一步。
No Coleman cattle are given hormone or sterold implants ever.
No Coleman cattle are treated with anti-bloties, either by injection or through feeding,ever.
All feeds are regularly tested for chemical residues and rejected if any traces are found.
All Coleman beef cuts are trimmed of fat to tighter standards than conventional beef.
Some cuts are as much as 40% lower in fat.
One of the results of this total dedication:Coleman has surged to become the largest selling brand of beef in America’s natural food stores, where customers are fanatically finicky about the wholesomeness of the food they eat.
科尔曼的牛肉从来不会被注射过激素。
科尔曼的牛肉也从来不会被采用抗生素，甚至是被注射或喂养，永远不会。
所有的饲料都定期测试，如果被发现有化学残留物，都会被拒用。
所有的科尔曼牛肉脂肪修剪标准比传统的牛肉更加严格。一些修减高达40%的低脂肪。
这一结果表明，科尔曼已经成为全美最大的天然牛肉销售品牌，如今的顾客都非常挑剔他们所吃的东西。
Another result is the taste of the beef itself.
Coleman beef is lean without any loss of tenderness, never stringy. It’s juicy without tasting fatty.
In fact, it’s so clean, unadulterated and honest-tasting that once you’ve tried it, there will be no going back to anything less.
而另一结果是牛肉本身的味道。
科尔曼牛肉是无损压的瘦肉，所以没有粘性，这是品尝它的脂肪而没有过多油脂的原因。
实际上，这是非常干净，纯正，和诚实的品尝，一旦你尝试后，就不会去考虑其他任何的品牌了。
Ed McCabe的创意之道1：
每当我有了想法，不论身处何地，我都要将它记下，这种冲动威力无边。
写作前我都在学习、调研、记忆，知道把要做的事情里里外外都弄清楚。当我处在那样一种要学习一切的空明状态时，金钱和美色都无法引诱我拿起铅笔。