{自译经典 温故知新}治疗糟糕的空气

搜了好久,都没有搞清楚这是个什么企业或者机构的广告。
这是知道这是一个联名投票活动,为了对抗空气污染。
或者就是citizens for clean air责任有限公司?
总之应该是一些跟环保活动有关的广告吧。

这些广告都是写于六七十年代的,上一篇讲了食品安全问题,这一篇就是讲空气质量问题。
和如今我们的生活所关心的问题是一样的,这才发现历史的发展可以如此相似。
所以说这个空气差和食品问题都是我们走向发达和繁荣的必经阶段?

也许是吧。

不过我们倒是可以看看那些年代里,我们国家在搞大批斗的岁月里,
欧美国家是如何关心和改善着我们现在每天都操心不已的问题。

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Tomorrow morning when you get up, take a nice deep breath, it’ll make you feel rotten.
明天早上你起床的时候,做个深呼吸,它会让你觉得糟透了。

It is said that taking a deep breath of fresh air is one of life’s most satisfying experiences.
It can also be said that taking a deep breath of New York air is one of life’s most revolting. If not absolutely sickening,experience.
Because the air around New York is the foulest of any American city.
Even on a clear day,a condition which is fast becoming extinct in our “fair city”,the air is still contaminated with poisons.
On an average day,you breathe in carbon monoxide, which as you know is quite lethal;sulfur dioxide which is capable of eroding stone;acrolein, a chemical that was used in tear gas in World War I; benzopyrene, which has produced cancer on the skin of mice; and outrageous quantities of just plain soot and dirt, which make you lungs black, instead of the healthy pink they’re supposed to be.
这就是说,呼吸新鲜空气是人生中最令人满意的经历。
也可以说,在纽约做一个深呼吸是人生中最令人厌恶的事情,如果你不这么觉得,可以亲身体验一次。
因为包围着纽约的都是任意一个邪恶的美国城市。
即使是在一个晴朗的日子里,如果有一个条件会成为灭绝我们“美丽的城市”的话,空气污染绝对是一枚毒药。
平均每天,你都会吸入一氧化碳,正如你所知道的这是非常致命的;二氧化硫可以侵蚀石头;丙烯醛,一种化学物质,在一战的时候被用来当催泪弹;
苯并芘,会让小鼠得皮肤癌;和无数无耻的普通烟和灰尘会使你的肺变黑,而不是保持着健康的粉红色。

At the very least,the unsavory elements in New York air can make you feel downright lousy. Polluted air makes your eye smart,your chest hurt, you nose run, your head ache and your throat sore. It can make you wheeze, sneeze, cough an gasp. And because air pollution is responsible for many of those depressing “gray days” it may affect your mental well being. If you’re a person who is easily depressed, prolonged exposure to polluted air certainly isn’t doing you any good.

Of course, at its worst, air pollution can kill you. So far, the diseases believed to be caused, or worsened by polluted air are lung cancer,pulmonary emphysema, acute bronchitis,asthma and heart disease.
600 people are know to have died in New York during two intense periods of air pollution in 1953 and 1963.how many others have died as a result of air pollution over the years is anybody’s guess.

至少,在纽约,空气中令人厌恶的各种元素会让你感到十分糟糕,污染的空气可以让你的眼睛变得“聪明”,会让你的胸部损伤,让你的鼻子痒,让你头疼和喉咙痛,它会让你打喷嚏,咳嗽,气喘。
因为空气污染会负责制造出一些让人沮丧的“灰色天”,所以它还是会影响你的心理健康。
如果一个人很容易沮丧,那么长时间暴露在污染的空气里肯定不会给你带来什么好处。

当然,最糟糕的是,空气污染会杀了你,到目前为止,被污染的空气引起或者加重的疾病有肺癌,肺气肿,支气管炎,哮喘和心脏病。
我们知道已经有600多人死于纽约空气污染最严重的1953年和1963年,有多少人死于这个原因,其实多年来也说不清楚了。

Who is responsible for New York’s air pollution problem?practically everybody. Dirt,smoke and chemicals belche from apartment buildings, industrial plants,cars, busses, garbage dumps,anywhere things are burned.
But the purpose of this advertisement is not to put the finger on who’s causing the problem. It’s to get you outraged enough to help put a stop to it.

What can you. Yourself, do about air pollution? Not much. But a million people up in arms can create quite a stink.
We want the names and addresses of a million New Yorkers who have had their fill of polluted air.

The names will be used as ammunition against those people who claim New Yorkers are’t concerned about air pollution.
If we can get a million names, no one can say new Yorker won’t pay the price for cleaner burning fuels,better enforcement of air pollution laws, and more efficient methods of waste disposal.
The cost of these things is low. A few dollars a year.
The cost of dirty air is higher. It can make you pay the ultimate price.

谁负责纽约空气污染的问题?其实是我们每一个人,灰尘,烟雾极化学物品的气体从公寓楼,工业厂房,汽车,公车,垃圾场等任何可以燃烧的地方排放出来。
但这则广告不是要告发谁制造问题,而是想让人引起足够的义愤而能够停止这一切。
你能对空气污染做些什么呢?其实不多,但是如果一万个人能够举起武器也能发挥出强大的力量。
我们想要一百万个被空气污染了的纽约人的签名和地址。
签名将被用作弹药来反对那些声称纽约人并不关心空气污染的人群。

如果我们可以收集到一百万个签名,没有人可以让纽约不去购买更为清洁的燃料,或更好地执行空气污染法规,或更有效的垃圾处理方法。
这些事情的成本非常低,一年就几美金。
但是空气污染的成本很高,它会让你付出更高的代价。

Box One Million
citizens for clean air,inc.
Grand central station,N.Y.10017

万人投票计划
公民洁净空气有限公司
纽约中央车站,10017

Ed McCabe的创意之道2:

除非我已经了解了方方面面,否则就一字不写。
思考的时候我不工作,工作的时候我不思考。等你准备开始了,写作应是自然而然由知识推动的,知识之广博使得广告几乎是在自我书写。

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