“we’re not the big fish,you won’t feel like a sardine when you come to our counter.We’re not jammed with customer.”
When you’re only no.2 ,you try harder. Or else
Little fish have to keep moving all of the time.the big ones never stop picking on them.
Avis knows all about the problem of little fish.
We’re only no.2 in rent a cars.we’d be swallowed up if we didn’t try harder.
There’s no rest for us.
We’re always emptying ashtrays.making sure gas tanks are full before we rent our cars.seeing that the batteries are full of life.checking our windshield wipers.
And the cars we rent out can’t be anything less than lively new super-torque ford.
And since we’re not the big fish,you won’t feel like a sardine when you come to our counter.
We’re not jammed with customer.
Avis is only no.2 in rent a cars.so why go with us?
We try harder.
(when you’re not the biggest,you have to)
we just can;t afford dirty ashtrays. Or half-empty gar tanks.or worn wipers.or unwashed cars.or low tires.or anything less than seat-adjusters that adjust.heaters that heat.defrosters that defrost.
Obviously,the thing we try hardest for is just to be nice.to start you out right with a new car,like a lively,super-torque ford,and a pleasant smile.to know,say, where you get a good pastrami sandwich in duluth.
Because we can’t afford to take you for granted.
Go with us next time.
The line at our counter is shorter.
Avis can’t afford not to be nice.
Or not give you a new car like a lively,super-torque ford,or not know a pastrami-on-rye place in Why?
when you’re not the biggest,you have to try harder.
We do.we’re only no.2
最后幽默地来一句：No.3,Is it you that no.2 tries harder than?
他们的一句”Can’t come to us?we’ll come to you”无声地反击了安飞士说那句”We’re not jammed with customer.”的问题。
No.2 says he tried harder.than who?
We wouldn’t,for a minute,argue with no.2.if he says he tries harder,we’ll take him at this word.
The only thing is a lot of people assume it’s us he’s trying harder than
That’s hardly the case .and we’re sure that no.2 would be the first to agree.
Especially in light of the following.
A car where you need it.
The first step in renting a car is getting to the ear.hertz ,makes that easies for you to do than anybody else.
We’re at every major airport in the united states. And at some airports that are not so major.ever fly to whitefish,Montana? Some people do .and have a hertz car waiting.
No matter how small the airport you fly to,if it’s served by a commercial airline,97 chances out of 100 it’s also served by hertz or by a hertz office within 20 minutes of it .
In all. Hertz has over 2,900 places throughout the world where you can pick up or leave a car.Nearly twice as many as no.2
Can’t come to us?we’ll come to you.
We have a direct-line telephone in most major hotels and motels in the U.S.it’s marked hertz and it’s in the lobby.pick it up.ask for a car,and we’ll deliver one to the door. You often can’t get a cab as easily
What kind of car would you like?
When you rent from hertz,you’re less likely to get stuck with a beige sedan when you want a red convertible .we have over twice as many as no.2
Not only is our fleet big,it’s varied. We do our best to give you what you want,from fords,to mustangs,to thunderbirds,to Lincolns and everything in between.including the rather fantastic Shelby GT240-H
When you rent a new car from us or anybody else,you expect it to be sitting there waiting,ready to go,looking like new.
On that score we claim no superiority over our competition.they goof once in awhile.we goof once in awhile.
Except when we goof it bothers us more because people don’t expect the big one to goof.and to make up for it.if our service is not up to hertz standards we give you 850 in free rentals,plus an apology.
No.2 gives a quarter plus an apology,and advertises that he “can’t afford” to do more.
We feel the other way about it .we can’t afford to do less.
Besides,the 850 comes out of the station manager’s local operating funds.this tends to keep him very alert…and our service very good.
When you’re in one city and you’re flying to another city and you want to have a car waiting when you arrive and you want it confirmed before you leave,we can do it for you,instantly,in any one of 1038U.S.cities.no other rent a car company can make that statement.
The major reason we can do it is because we recently installed one of the world’s most advanced reservations systems.
After all.,with the supersonic jets in sight and one hour coast to coast flights in prospect,we can give them to you today.
If you’ve got a national credit card with most any major company.you’ve got credit with us.
You can rent a ear from hertz by the day and the mile, by the weekend,by the week,by the month,be gift certificate,by revolving credit,by sundry other ways in between.
We offer all these rates for two reasons.to stay ahead of competition,.to get more people to rent ears.
When you go to rent a hertz car just tell the hertz girl how long you want the car and roughy how much driving you’ll be doing,she’ll figure out that rate that’s cheapest for you.
Speak up No.3
Is it you that no.2 tries harder than?